For those from disadvantaged communities and those with a sense of justice and opportunity – this campaign is about helping more people access the power, dignity and self-respect that comes from having a good job.
For your average tax-payer it aims to reduce long term unemployment and the social problems associated with unemployment, like crime and poor health outcomes. It’s a prevention strategy – meaning that we aim to help young people transition to be self-supporting and not needing to rely on unemployment benefits or finding themselves making self-destructive choices.
It is about making communities safer by making a job a ready option. Eventually we aim to transform communities like Glebe, where employment becomes a far more widespread aspiration.